Rife’s website for Colin Buchanan proves that content is king, but keeping your site up to date with new information is equally important, and here’s the proof.
Rife’s design presents the transport, planning, urban design and economics consultancy’s range of disciplines and services offered in a clear, creative and modern way. A key element was implementing new ‘real-life’ photography of Colin Buchanan’s own staff at work to highlight the organisation’s personal and people-centric approach. At the same time Rife ensured that the new look and feel reflected existing communications material in order to maintain brand consistency.
“Rife has created a modern and progressive new design for Colin Buchanan’s website that presents our varied disciplines and services in a way that is visually attractive and easy for visitors to navigate. This is enhanced by the creative photography of our staff – the company’s most important asset – which lends the new site both a personal and professional feel,” comments Adele Jacques, marketing and quality manager at Colin Buchanan.
Rife also introduced a bespoke Content Management System (CMS) that gives Colin Buchanan the means to update the website content itself as a tactic to continually engage visitors. Simple and intuitive, the CMS enables users to create, edit and delete pages, images and sections as required.
Lloyd Colling, creative director at Rife, explains: “We aimed to introduce a fresh and innovative design concept that would help Colin Buchanan showcase its achievements in order to drive business. But it is also important to get the balance right between a website that stands out from the crowd and a communications tool that is well-suited to the industry in which it operates.”
About Colin Buchanan
Colin Buchanan is a leading transport, planning, urban design and economics consultancy founded by Sir Colin Buchanan in 1964. The company remains true to its independent roots, offering impartial and objective advice and excellent design solutions to a wide variety of clients. It prides itself on the integrity and professionalism of its staff, which is key to the business, to provide a bespoke service to its broad spectrum of clients.
